Hard Seltzer: A Sparkling Trend. How Hard Can It Be?

Brewing Ideas Symposium | 15.05.2023 | Kraków, Poland

Did you know?

The global hard seltzer market size is expected to grow from $4.4 billion in 2019 to $14.5 billion by 2027 at a compound annual growth rate of 16%, according to Grand View Research.

HARD SELTZER is this year’s and the first general theme of the KSB symposium.

Although not a new product, it is an effervescent worldwide trend in the alcoholic beverages industry which deserves attention and discussion. Considered beer-oriented regions Central & Eastern Europe and Poland in particular are slowly but steadily jumping on the hard seltzer bandwagon. Many craft breweries are still grappling with the it and questioning its feasibility as a successfully marketable product. 

The Kraków School of Brewing kindly invites everyone who shares an interest in the topic (business, academic, scientific, professional) to join us this spring in Kraków, Poland and participate in and/or contribute to the discussion.


KSB’s biyearly symposium, “Brewing Ideas” allows us to explore a wider scope of the food & beverage industry and expose a niche audience to a specific and currently relevant topic. More than a tag-line, “Brewing Ideas” has been a working guideline since our foundation in 2016 and is both a direct reference to the beer industry and an allusion to the knowledge, practice and research around it.

WHAT

International biennial symposium of the Kraków School of Brewing

WHEN

15 maja 2023 r

WHERE

AGH Brewery in Kraków
(Browar Górniczo-Hutniczy)
Witolda Budryka 4, 30-072
Kraków, Poland

FOR WHOM

Breweries & Tech companies
Biochemical Labs
Commercial & Marketing agencies
Law firms & lobbysts
Government agencies
Students & enthusiasts

A Sparkling Trend. How Hard Can It Be?

In order to approach the general theme of HARD SELTZERS from a broader perspective we have formulated four sub-themes that tackle the entire life cycle of the product: its idea, its analysis, its development and finally its market life-time. Each sub-theme can be addressed by different stakeholders such as icorporate & micro breweries, technology companies & biochemical labs, commercial & marketing agencies, law firms, lobbysts & government agencies, and of course the academic/scientific community.

We invite everyone who’s interested in sharing know-how and knowledge about the Hard Seltzer topic to participate by submitting an abstract for a presentation. Please get acquainted with the general topics and submit your application here.

Innovation

Product Life

What constitutes a Hard Seltzer? Why are they popular? What kind of market demand gave birth to the idea? Why is it (un)popular?

Science/Research

Product Analysis

Are HS healthier than beer? Why? What are HS’s demographics and what do they tell us about the product and its potential? What does research tells us about flavour and stability of HS's?

Tech & Know-how

Product Development

What new technologies have HSs spurred in the beverage industry? New products, same technologies? What are the key indicators for quality control of HS's?

Legal & Marketing

Product Life-time

What are the production regulations of hard seltzers in Poland? What are the production regulations in other countries and jurisdictions? Are HS's easier to market than beer?

Registration

EARLY BIRD 🐦

Get the best deal. Save 220 zł
Available until 17.03.2023

370 zł

participant

INDIVIDUAL PASS 👩🏼‍🦰

Regular price.
Plunge hard into the topic
Grow your professional network.

560 zł

participant

COMPANY PASS 👦🏻👩🏻👩🏻‍🦰

3 or more participants. For larger businesses.
Save 120 zł per participant

440 zł

participant

STUDENT PASS 👩🏼‍🎓

Students with valid ID.
Limited places available

290 zł

student

EARLY BIRD 🐦

370 zł

participant
Get the best deal. Save 220 zł
Available until 17.03.2023
  • 1-day full participation in symposium
  • Lunch
  • Item 2
  • d sddddto 
  • Unlimited storage

INDIVIDUAL PASS 👩🏼‍🦰

560 zł

participant
Regular price.
Plunge hard into the topic
Grow your professional network.
  • All limited
  • Chat support
  • Unlimited users
  • Unlimited storage

COMPANY PASS 👦🏻👩🏻👩🏻‍🦰

440 zł

participant
3 or more participants. For larger businesses.
Save 120 zł per participant
  • All limited
  • Chat support
  • Unlimited users
  • Unlimited storage

STUDENT PASS 👩🏼‍🎓

290 zł

student
Students with valid ID.
Limited places available
  • All limited
  • Chat support
  • Unlimited users
  • Unlimited storage

A beautiful destination is waiting for you!

Kraków is the perfect city to mix business and pleasure.