HARD SELTZER is this year’s and the first general theme of the KSB symposium.

Although not a new product, it is an effervescent worldwide trend in the alcoholic beverages industry which deserves attention and discussion. Considered beer-oriented regions Central & Eastern Europe and Poland in particular are slowly but steadily jumping on the hard seltzer bandwagon. Many craft breweries are still grappling with the it and questioning its feasibility as a successfully marketable product. 

The Kraków School of Brewing kindly invites everyone who shares an interest in the topic (business, academic, scientific, professional) to join us this spring in Kraków, Poland and participate in and/or contribute to the discussion.

KSB’s biyearly symposium, “Brewing Ideas” allows us to explore a wider scope of the food & beverage industry and expose a niche audience to a specific and currently relevant topic. More than a tag-line, “Brewing Ideas” has been a working guideline since our foundation in 2016 and is both a direct reference to the beer industry and an allusion to the knowledge, practice and research around it.